Growth

is your clinic ready for AI search

Will AI Recommend Your Clinic When Pet Owners Ask for ‘The Best Vet Near Me’?

Pet owners are already starting to ask AI assistants like ChatGPT and Gemini to recommend...
Doctors promoting profit-sharing and phantom equity benefits.

Building Loyalty and Value: Equity Participation and Profit-Sharing Strategies for Veterinary Practices

In today’s fiercely competitive veterinary employment market, independent practice owners face a triple challenge: attracting...
A woman celebrating her dog's birthday with cake and gifts.

The Paradox of Pet Spending: Luxury Indulgence Amid Declining Veterinary Visits

In 2025, pet ownership in the U.S. has reached unprecedented levels, with 66% of households—approximately...
Illustration on tariffs' impact on veterinary practices with US flag, scales, and animal symbols.

How Tariffs and Trade Wars Can Impact Your Veterinary Practice

Tariffs and trade wars may seem like topics best left to economists and politicians, but...
Happy families with dogs at vet's office.

Making Sense of Price Elasticity: A Vet’s Guide to Smarter Pricing

As a veterinary practice owner, you're always looking to improve your bottom line without losing...
A man in white lab coat holding a tablet.

Optimizing Inventory Management: Key Strategies for Effective Inventory Control

If your cost of goods sold (COGS) is more than 20%, this article can help....
Veterinary team online: pets and doctors.

What is SEO? Why is It Important for Patient Growth? How to Use In-House Review Management to Improve It?

What is SEO and Why is It Important? In short, SEO is what makes your...
A group of people in front of a waiting room.

How Does Your Practice’s ATC Compare?

Tracking the Average Transaction Charge (ATC also known as ACT) is key to understanding how...