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Archive for December 2024

Making Sense of Price Elasticity: A Vet’s Guide to Smarter Pricing

By Robert Courtney | 12/26/2024
Happy families with dogs at vet's office.

As a veterinary practice owner, you’re always looking to improve your bottom line without losing clients. Enter price elasticity – a concept that can help you do just that. What’s Price Elasticity in Vet-Speak? Think of price elasticity as how much your clients’ wallets stretch when you change prices. Some services are like a sturdy…

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