Posts by Robert Courtney
Pet Insurance Cautions: Growth Amidst Rising Costs and Industry Challenges
The pet insurance industry in North America has experienced significant growth, with total premiums surpassing $4 billion in 2023. This expansion reflects a heightened awareness among pet owners about the financial implications of veterinary care. However, alongside this growth, concerns have emerged regarding escalating premiums, limited coverage, and complex claims processes. Industry Growth and Market…
Read MoreHow Pet Insurance Helps Drive Revenue and Client Retention in Veterinary Practices
Pet insurance is more than a financial safeguard for pet parents—it’s a strategic asset for veterinary practices. Recent studies have shown that insured pets not only visit their veterinarians more frequently but also generate higher revenue per patient. In an increasingly competitive landscape with rising costs of care, understanding the business impact of pet insurance…
Read MoreThe Secret to Happiness? Just Ask Our Dogs!
Ever wondered why our dogs seem to have life all figured out while we’re still searching for the meaning of it all? According to Mark Rowlands, a philosophy professor at the University of Miami, our canine companions might just be the true connoisseurs of happiness. The Tail-Wagging Wisdom of Dogs In his book, The Word…
Read MoreMaking Sense of Price Elasticity: A Vet’s Guide to Smarter Pricing
As a veterinary practice owner, you’re always looking to improve your bottom line without losing clients. Enter price elasticity – a concept that can help you do just that. What’s Price Elasticity in Vet-Speak? Think of price elasticity as how much your clients’ wallets stretch when you change prices. Some services are like a sturdy…
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